The Creator Economy

  • Rate Card Alternatives in Creator Marketing

    As the creator marketing industry continues to evolve, it is important for brands and creators to explore alternative compensation models beyond traditional rate cards. Performance-based compensation, hybrid models, and collaborative compensation models offer new possibilities for aligning compensation with campaign results and fostering stronger partnerships. By considering these alternatives, brands can maximise the impact of their creator marketing campaigns and creators can be fairly compensated for their work.
  • NFTs and their relevance in the creator economy of the future.

    Using blockchain technology, NFTs offer a unique way to authenticate and monetize digital assets, opening up various opportunities for creators across various fields. From digital art and music to gaming and virtual real estate, the potential applications of NFTs are endless.

  • A Surprising Source of User Savings on Coupons.

    This is the second in a four-part series on the monetary opportunities built into for creators, users, and brands from retailers to CPGs alike. Read our first post on creator benefits here.