The future of online retail

Make, create and collaborate with your top creators, friends, and family.

Join now to stand the chance of winning R60 000 to spend in-app.

Sign up to our Beta waitlist today

By joining our Beta waitlist today, you could become a founding member, be part of creating a profitable creator economy for all, and stand a chance to win R60 000 to spend in-app.

Refer your friends and family and you will earn points to move up the leaderboard. Whoever is on the top when we launch, wins!

Shop your favourite recipes
Shop your favourite recipes, create recipe books and planners and share them with your friends and family.
Ingredients at your doorstep
Get everything you need for your recipe delivered to your door in 90 minutes or less.
Watch LIVE sessions
Enage with your favourite creator while they are creating! Reward them with ratings, birdcoin and more.
Cook, save and share!
Share your experience with family and friends from all over the world.
What’s in it for you? Become a founding Beta community member that has access to fantastic added benefits.
Free, unlimited access for life. Get your friends to sign up and earn more points to spend in-app.
Earn birdcoin, discounts, coupons and vouchers. Stand the chance of winning R60 000 to purchase anything you want in-app when we launch!
Become a part of a community where you can build an experience that works for you. Share your favourite recipes from our top creators directly to with your network, and make them together.
We reward you from engagement to purchase and everything in between. Supported by an extensive analytics dashboard, you can maximise ROI for you and your brands.
A single click to purchase ingredients directly from your posts, videos, stories & more. This allows your followers to engage with your content on a deeper level.
Earn commissions, discounts, rewards and expand your reach by connecting your content with brands and retailers, current or new.
get started with
Trusted by South Africa’s Top Creators and Brands
What an exciting opportunity to be involved in such an innovative idea! Let’s get great content the exposure it deserves, and (most importantly) let’s make creating and enjoying tasty, nourishing meals that much simpler!
I am thrilled to be partnered with, a company that truly recognizes the hard work content creators put in! Now my followers can browse, shop & make my recipes all from one platform! Convenience at its finest. I can't wait to share what I'm busy with in the kitchen.
I am so excited to make cooking delicious fit-food even simpler by shopping the ingredients with just one-click!
I am beyond excited to be working with in creating a platform that will give creators access to more real opportunities to create full-time, doing what they love and to be rewarded for it!
I’m very excited to start this journey with and to build influencer-led content in a way that benefits both the influencer and the brand. Being able to monetise and track the ROI of social content is the beginning of more meaningful influencer collaborations between brands.
So excited to be part of this amazing platform. I am passionate about cooking and food is my love language.
I’m so happy to be part of this innovation that finally recognises content creators and appreciates their hard work. I’m super excited to be part of this campaign and can’t wait for other content creators to hear about this platform.
Did you know? The creator economy is huge—but how huge is it really? Take a look at the creator economy with these alarming statistics.
img 200M+
There are over 200 million content creators in the world today.
img 3%
Earn sustainable income
Only 3% of creators are able to create content full-time?
img $16.4B
Influencer Market
The global influencer market is expected to reach $16.4 billion in 2022.
img 69%
Brand deals
69% of content creators say brand deals are their most lucrative revenue source
Brands we work with
Get started today, join the flock!
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